How to Prepare a Market Brief for a Custom Supplement Project

A market brief helps a manufacturer understand how a supplement project will be positioned, packaged, labeled, and reviewed. It is not a substitute for a formula or regulatory assessment, but it makes the business and documentation questions visible at the beginning of the conversation.

Information to include

• Market and channel: identify the country or region, sales channel, language, and whether the product is intended for direct-to-consumer, retail, distribution, or another route.
• Buyer and user context: describe the intended audience in neutral terms without turning a general product concept into a disease or guaranteed outcome claim.
• Format and pack: state the preferred format, serving direction, count or net weight, and packaging options.
• Label and content: identify the current formula or concept, artwork status, required language, and the statements that need regulatory review.
• Approval package: list the samples, specifications, testing documents, COA, traceability records, and other materials needed for internal approval.

Mark what is known and what is open

A strong brief distinguishes approved decisions from targets and questions. A desired launch month is not the same as a confirmed production schedule. A packaging preference is not the same as an available component. A product concept is not the same as an approved formula. Clear labels help the manufacturer respond with project-specific information.

Use one version-controlled brief when comparing quotes or reviewing revisions. Update it when the formula, market, packaging, or documentation requirements change, and keep a short record of the decision owner.

Send the market brief and its open questions through the Egreen quote request form.

Reference

For U.S. products, use the FDA’s dietary supplement regulatory information as a starting point for market-specific review.